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I do these steps for three main reasons:
- To sell my listings faster and for more money than other agents.
- To generate buyer and seller leads who come across my marketing efforts and don’t have a relationship with an agent.
- To prove to my sellers that I’m doing everything possible to market their listing and if it hasn’t sold negotiate a price reduction.
Table of Contents
1. MLS Description
As an experienced real estate agent, I know that crafting an effective MLS description is key to getting your property noticed. I carefully choose my words to create a compelling and informative description that captures the attention of potential buyers.
By providing a detailed and accurate description of your property, I ensure that it reaches the right audience. I use keywords and phrases that are relevant to the type of property you’re selling and the area it’s located in, which helps to attract interested buyers who are looking for a property just like yours.
In addition, I make sure to highlight the key selling points of your property. This includes information about the number of bedrooms and bathrooms, any special features, and the overall condition of the property. By doing so, I can effectively communicate the value of your property to potential buyers.
2. Professional HDR Listing Photos
It’s 2023, and I still see some pretty awful listing photos. When it comes to selling a property, first impressions matter, and high-quality photos are often the first thing potential buyers see. Professional HDR photos can help your property stand out from the competition and make a lasting impression on potential buyers.
By using professional HDR photos, we can showcase your property’s best features and create an emotional connection with potential buyers. High-quality photos help to tell a story and make potential buyers imagine themselves living in your property.
3. Facebook Business Page (Photos Post)
Having a Facebook Business Page for your real estate agency is a powerful tool in today’s digital world. It’s an excellent platform to connect with potential buyers and showcase your property listings. Facebook photos posts are a particularly effective way to grab the attention of potential buyers and engage with them.
When it comes to Facebook photo posts, I make sure that the photos are high-quality and visually appealing. I work with professional photographers to capture the best shots of your property, and then use editing tools to enhance the images and make them stand out.
4. Share to Groups and Personal Page
Once I make a Facebook business page post for your property, I take additional steps to increase the visibility of the post and reach a wider audience.
One of the strategies I use is sharing the post with your personal Facebook page and any relevant groups you are a part of. By doing this, we can tap into your existing network and reach potential buyers who are already interested in what you have to offer.
5. Reach Ad
To get the most value for your money, I use the “Reach” objective so that your listing can be seen by the largest possible audience for the least cost. Typically, I spend around $50 per day for each of your listings, which helps to increase the visibility of your property and attract more potential buyers.
To ensure that we’re targeting the right audience, I set a target radius of 15 miles around the property, and I aim to reach people who are most likely to afford the home. This helps to ensure that we’re not wasting our advertising budget on people who are not likely to be interested in your property.
6. Instagram
To ensure that we are targeting potential buyers in Arizona, I use up to 30 Arizona-specific hashtags per post. This helps to increase the chances of your post being seen by people who are actively looking to buy a property in Arizona. Some examples of these hashtags include #arizonarealestate, #arizonahomesforsale, #phoenixrealestate, #scottsdalerealtor, and many others.
7. Send to Email List
Building and maintaining an email list is a crucial part of my marketing strategy. That’s why I make sure to send your property listing to my email list of potential buyers.
By sending your property listing directly to people who have already expressed an interest in buying a property in Arizona, we can increase the chances of a successful sale. These people have already opted-in to receive information from me about the Arizona real estate market, so they are more likely to be interested in your property.
To ensure that we are sending your property listing to the right people, I segment my email list based on location, budget, and other relevant factors. This helps to ensure that we are not wasting our time and resources sending your property listing to people who are not likely to buy.
8. Blog Post (Photos)
Creating a blog post for each new listings, I can take advantage of organic SEO and improve the chances of my listing being found by potential buyers online.
One of Google’s ranking factors is the longevity of a post, so creating a blog post for my new listing early on can help me rank higher in search results. Even before the property is listed on the MLS or Zillow, I can create a blog post with all the relevant information including photos, videos, descriptions, and a call-to-action to fill out a form for more information.
This strategy allows me to be ranked at the top when someone searches for the property’s exact address. And, once the property is sold, I simply add “SOLD” to the post title, and it becomes a part of my “SOLD” listings page, showcasing my track record and building confidence for future clients.
9. Open House Event
I call this an event because there are so many things you can do to promote an open house that will allow you more eyeballs on the listing. For one, whenever I advertise an open house on Zillow and Realtor.com my listing gets an immediate boost in traffic. I manually add the open house to these two portal sites in addition to your MLS because the open house info doesn’t always syndicate over. Also, I create a Facebook “Event” post that lets people in the area know they can go see the home during the open house hours.
10. Knock Doors & Bring Flyers
I always make sure to leverage open houses to get the most out of them. It’s not just about the traffic that comes through the door, but also about reaching out to the neighbors in the area.
I understand that cold door knocking can be intimidating, but when I have a reason like inviting neighbors to an open house, it makes it a little easier. My goal is to knock on at least 200 doors, and I aim to invite 40-50 neighbors to the open house.
When I knock on doors, I bring a flyer and only give it out if someone answers the door.
11. Professional Video
Professionally edited real estate video will instantly increase a listing’s marketability and the exposure as an agent. I allocate anywhere from around $250 on the low end to around $500 as an average for a 2-3 minute listing video.
The best part of having a video is that it gives me so many more angles to market the listing. Create Facebook Video View ads, upload to IGTV, add to the blog, etc.
12. YouTube
I understand the importance of leveraging video marketing to showcase my listings. That’s why I always create a professional video tour for each of my properties and post it on YouTube.
YouTube is the second largest search engine in the world, and it’s a powerful platform to reach potential buyers. By creating a video tour, I can showcase the property’s unique features and highlight its selling points in a way that photos and text descriptions cannot.
Not only do I upload the video tour to YouTube, but I also embed it on the property’s listing page on my website and share it on my social media channels. This way, I can reach a wider audience and ensure that potential buyers have multiple ways to view the property.
13. Custom Website
When someone clicks on a link to view the property, they’ll be directed to a landing page that includes professional photos, a detailed description of the property’s features and amenities, a video tour, and a virtual tour. I also include a call-to-action, such as “Schedule a showing” or “Request more information,” to encourage potential buyers to take the next step.
Creating a custom landing page for each of my listings not only provides a better user experience for potential buyers, but it also helps me track engagement and gather valuable data about how people are interacting with the listing. This information can be used to make adjustments to the marketing strategy and improve the chances of selling the property.
14. Facebook Business Page (Video Post)
Same as with photos, it’s important to share professionally done video to the Facebook business page. My Facebook business page post is how I’ll run your Video View ad, discussed below.
15. Video View Ad
Video view ads are some of the highest engaging ads out there. Not only will you get your listing in front of thousands of targeted people like the reach ads talked about above, but you’ll also get higher engagement. This engagement means more likes, comments, and shares, which will increase the likelihood of the right buyer seeing it and possibly your next client coming across your brand.
16. IGTV
IGTV stands for Instagram TV and is a great source of marketing for listings. This platform is all about the NOW. I would say that it’s more equivalent to Facebook in its lifespan. It’s great for getting eyes on your listing right away.
17. Google PPC
Typically what I do on Google is run an ad for my listings zip code. For example, I’ll target the keyword “Homes for Sale 85041” if my listing is in the 85041 zip code. Use a headline like “Just Listed Home for Sale in 85041” and have the link send people to the custom website with information on the new listing.
18. Zillow
When it comes to listing your property online, Zillow is a platform that you cannot afford to ignore. That’s why I make sure to create listings on Zillow for all my properties. By doing so, I am able to tap into the huge audience of potential buyers that use the platform to search for homes.
But creating a listing on Zillow is not just about adding a few photos and a description. I take the time to ensure that each listing is optimized for maximum exposure and engagement. This includes writing an engaging description that highlights the unique features of the property, adding high-quality photos and videos, and providing accurate information about the property.
In addition, I make sure to monitor each listing closely and respond to any inquiries or questions in a timely manner. This helps to build trust with potential buyers and can increase the likelihood of a successful sale.
Zillow Listing Video
When I jump on Zillow, I only see around 5% of the homes with video added to their listings. Zillow specifically says that to get more traffic to your listing, add a video. Zillow favors listings on their sites that include video. This is how we assure listings are shown at the top of the list when people search on Zillow.
19. Realtor.com
With millions of users visiting the site each month, realtor.com offers unparalleled exposure for your listings.
As a real estate agent, I take pride in creating detailed and informative listings on realtor.com. From high-quality photos to engaging descriptions, I make sure that each listing is optimized to attract potential buyers and generate leads.
20. Every Door Direct Mail (EDDM)
I can target specific neighborhoods and deliver postcards right to their mailboxes. This helps increase the visibility of my listings and ensures that I’m reaching people who are most likely to be interested in buying or selling a home.
I work closely with a team of designers to create eye-catching postcards that showcase the unique features of each property. These postcards also include my contact information and a call-to-action, so recipients know how to get in touch with me if they’re interested in learning more.
Conclusion
My 20-point property listing strategy is designed to ensure maximum exposure for your property. I use a combination of traditional and digital marketing methods to reach as many potential buyers as possible. From professional HDR photos to custom landing pages and targeted social media advertising, every detail is considered to showcase your property in the best possible light.
With my experience and expertise, I am confident in my ability to help you sell your property quickly and efficiently. My goal is to provide you with the best possible service and to make the process as seamless as possible.
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